“To increase in value, one requires partnerships such as this”- Stonebwoy on Def Jam Africa deal

“To increase in value, one requires partnerships at top levels in the music business such as this “- Stonebwoy on Def Jam Africa deal

Ghanaian decorated Dancehall and Afro-pop star Stonebwoy has opened up for the first time after inking a deal with Universal Music Group’s wing Def Jam.

The fine singer whose sound emanates from highlife to Afropop, dancehall, and reggae, told Music In Africa that he fell on Def Jam Africa because it is one of the leading forces when it comes to global music business. He says he expects the partnership to “expose the unique talent and prowess he possesses to the global stage.”

Stonebwoy joins other African giants like Cassper Nyovest, Nadia Nakai, Nasty C, Tshego, Tellaman, Ricky Tyler, Larry Gaaga, and Vector.

“Stonebwoy is a true African talent,” Universal Music CEO for sub-Saharan Africa and South Africa Sipho Dlamini said about the singer’s decision to pitch camp at Def Jam. “He works with the heart and spirit of lifting those around him while producing fresh sounds that keep blowing the world away. We look forward to what 2022 has in store for him.”

Adding up to his expectations of the new partnership, Stonebwoy says the outfit “brings its machinery and expertise to guide and continuously navigate the various brands on the Africans continent in achieving global breakthroughs.”

“It is important to grow from the grassroots,” he said. “As an artist who has been independent for a long time, I know the ins and outs of working alone and working with international partners. To increase in value, one requires partnerships at top levels in the music business such as this.”

Stonebwoy’s upcoming Album 5, is heralded by “Therapy”. “Therapy” is a pure make of some the styles that influence my creativity” he added