#GRAMMYs used Nigerians to promote their platform in Africa – Adesope

In a surprising turn of events at the 2024 Grammy Awards, the Nigerian entertainment scene faced disappointment as prominent artists including Burna Boy, Davido, Asake, Tems, and Ayra Starr fell short of clinching the coveted accolades. The buzz surrounding these artists, who have significantly shaped the global music landscape, created heightened expectations, making the outcome a bitter pill to swallow for their fans and the industry at large.

Industry mogul Adesope added fuel to the disappointment by alleging that the Grammy Academy strategically utilized African talents like Davido and Burna Boy to promote the awards in the continent. This revelation prompted discussions about the intricacies of the relationship between global award ceremonies and artists from diverse cultural backgrounds.

Amidst the dashed hopes, a glimmer of triumph emerged from South Africa, as Tyla secured a Grammy for Africa with her captivating song “Water,” winning the Best African Music Performance category. Tyla’s victory represents a significant milestone, highlighting the rich musical diversity across the African continent.

While the disappointment lingers, the recognition of Tyla’s achievement serves as a reminder of the resilience and talent within the African music industry. As the conversation about the Grammys’ influence on global music dynamics continues, the spotlight now shifts to the ever-evolving landscape of African music and its undeniable impact on the world stage.