Da Hammer Resurfaces: “Upper Echelon” Album Set to Ignite the Music Scene in 2024
In a surprising twist of career moves, legendary producer Da Hammer has just dropped a bombshell announcement on his social media platforms, signaling a triumphant return to the music industry. The maestro, renowned for shaping the Ghanaian music landscape, shared the exciting news of his upcoming compilation album titled ‘Upper Echelon.’
“I’ve been working on my new compilation album for a while now. The album is mostly dominated by the new school artists and blessed by some veteran artists as well,” he revealed. Production kick-started in August 2022, with a targeted release date set for April 2023.
However, the journey to completion has been anything but straightforward. Da Hammer candidly confessed to the challenges of juggling his creative process, his role as the Managing Partner and Head of Sales/Marketing at A1 Bread, and simultaneously managing RedEye’s comeback album. Faced with a dilemma, he made a bold decision.
Graciously, A1 Bread accepted Da Hammer’s resignation, recognizing his passion for music. The producer clarified that this career shift would not impact his standing as an equity stakeholder in the company. As for Ekumfi Juice, Da Hammer assured fans that, being key distributors, the team would continue providing the best pineapple juice.
Fans and music enthusiasts can anticipate ‘Upper Echelon’ hitting the airwaves in early 2024. Da Hammer’s return promises to be a musical spectacle, blending the new school vibes with the seasoned sounds that have defined his illustrious career.
Thank you, Da Hammer, for this early holiday gift. The countdown to ‘Upper Echelon’ begins!
Happy Holidays, indeed!